Win Big when you Submit Your Ideas to Promote La Crema wine!

la cremaIf you’re a member of the professional Advertising/PR/Corporate Communications community, you need to read this. There’s a new concept out there that could put you out of a job…

But if you’re not a card-carrying member of that community, you may think the following is pretty cool.

I recently got a message from the folks at La Crema (you know, that winery that’s part of the Kendall-Jackson family of properties and makes some best-selling Chardonnay and Pinot Noir). La Crema wants to create a new video campaign to promote their wines, and they’re doing it with an organization called that “uses crowdsourcing to help brands concept and produce fresh, compelling video content.”

You say, “What the heck does that mean?” The way I read the Tongal website, it means that Tongal solicits submissions from…anyone…for videos to promote selected products. If they choose your submission over all the other entrants, you win $money$!

The way they explain it, “Anyone can submit their ideas and videos on Tongal for a chance to earn real cash for their creative work.”

This could signal the democratization of the advertising/PR business. And in case you’re skeptical, check out the list of clients who are using Tongal’s services. They include Allstate Insurance, Benjamin Moore Paints and Barbie.

Barbie??? Yes, that’s the anatomically impossible doll.

But anyhow… You may want to explore this project. La Crema is looking for videos to promote “The World’d Most InCremable Party.” A total of $10,000 in prize money is being offered for three distinct phases – an idea, video and exhibition phase.  You can submit an entry for any of those phases, so you don’t have to be a budding Francis Ford Coppola in order to apply.

Go to and then click the Projects tab. Scroll down until you get to La Crema and you’ll see the details.

But note that the deadline for submissions for the first phase, “Ideas,” is August 15. So don’t wait too long.

And let me know your thoughts if you participate. This could be the next new Big New Thing! Cheers.


  • Share/Bookmark

Leave a Reply


Wine Accessories

Switch to our mobile site