Sports Team Owner Jump Starts Restaurant Business


From Wine Enthusiast: Dallas Mavericks player Dirk Nowitski drinks the extra-large bottle of Armand be Brignac champagne.

It’s no secret that the restaurant biz — particularly the high-end restaurant biz — was hit hard by the Great Recession. If you’ve been living under a rock and weren’t aware how much they’ve been struggling, you can read my post about the misfortunes that have befallen fine dining establishments (“Ode to Overpriced Restaurant Wines”).

So it was thrilling to read that one billionaire is doing his best to single-handedly jump-start the luxury night-club biz and enrich at least one club and its staff. Here’s the story I just spied in

Dallas Mavericks owner Mark Cuban spent a whopping $110,000 while celebrating at the trendy nightclub Liv at Miami’s Fontainebleau after winning the NBA Championship against the Heat on Sunday night. Cuban spent $90,000 on an oversized bottle of Armand de Brignac Champagne for teammates Dirk Nowitzki, Brian Cardinal, Jason Terry and Shawn Marion in celebration of their victory, which they finished in a mere four hours. But that’s not all. When the bill arrived, Cuban left an additional $20,000 tip for the wait staff. According to Forbes, he’s ranked 459th on the “World’s Richest People” list and has a net worth of $2.5 billion.

Wow. God bless the guy for being willing to part with that much cash for a single bar item. But here’s what I’m trying to figure out:

The “Armand de Brignac” the big guys were enjoying must be the famous “Ace of Spades,” made infamous by rappers like Jay-Z who’re seen quaffing it in rap videos. Ace of Spades has become the Must-Have Drink du Jour of celebrities and celebrity-wannabe’s.

On the internet (and in my shop) a regular size bottle of Ace of Spades goes for $250. In a luxury club or restaurant in a place like Vegas or New York, I’m guessing that 750ml bottle could go for $1000 — or I’ll go nuts and say it’s on the list for $2000.

So how big does the bottle have to be to be listed for $90,000?? That’s 45 times more money than the regular bottle!

You know, I should stop belaboring that point. Who cares how big it was, or how astronomically over-priced it seems. If Liv nightclub wants to charge $90,00 for a bottle of wine, and if Mr. Cuban is willing to pay it, then good for them. I thank them all for doing their bit to enliven the U.S. entertainment scene.

And oh yeah — thanks for beating the Heat, too.

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