You’ve probably noticed how every major sports organization creates sponsorships of every conceivable kind, some only vaguely related to the sport in question. You know what I mean — we have the “Official Hamburger of the Olympic Games,” “The Official Car of the National Football League,” and “The Official Scotch Tape of Nascar.”
Now we have “The Official Wine of the PGA of America.” But don’t think I’m complaining! I love wine, and I love golf, and if someone can give me an excuse to do both at the same time, I’m all over it!
Here’s what the PGA had to say about their new partner: “Chalone Vineyard’s proud tradition of providing quality wines to customers, and committed interest in the golf industry, make a wonderful addition to The PGA of America’s valued family of partners,” said PGA of America President Allen Wronowski. “We are proud to have Chalone Vineyard as the Official Wine of The PGA of America and join us in celebrating our 95th year in golf.”
And here’s what the Chalone folks say: “I am absolutely delighted to be working with The PGA of America to increase the enjoyment of wine along with the great game of golf,” says Chalone Vineyard winemaker Robert Cook. “I have been an avid golfer since I could hold a club, and this alliance gives me the chance to discuss how the excellent wines we make can be an inspired beverage choice for the “19th hole” – a terrific way to combine two of my passions.”
Ah, I think I get it. Chalone’s Robert Cook engineered this whole thing so he could get inside access to golf and golfers. Good idea: I wish I’d thought of it first. The closest I come to pairing wine and golf is when I’m playing really badly and say, “What the heck, I can’t get any worse. Send the drink cart out with a glass of Chardonnay.”
But don’t get me wrong: Chalone does make very good wines, and in several price tiers so they can be accessible to nearly everyone. They specialize in Chardonnay and Pinot Noir, two grapes that grow particularly well in the cooler climate of their appellation near Monterey.
Hey, wait a minute — the PGA at this very minute is playing its weekly tournament in Carmel, just a stone’s throw from Monterey. I’m sure the Chalone folks are there at Pebble Beach, soaking up the fabulous views of rocks and waves while the golfers fight it out on the immaculate fairways and greens. And then they’ll all go off to the clubhouse and start sipping Chalone Pinot.
Wish I was there… Cheers!